Product designer at Sofascore, a sports app with 50+ million users. I design new features, prototype interactions and spend too much time on the details. Started in development, ended up in design, and never fully left it. Based in Croatia.
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Sofascore
Designing sports experiences used by 50+ million people every month. Sofascore is a global sports platform that provides live scores, detailed statistics, rankings, and insights across hundreds of competitions and sports. With more than 30 million monthly users, it helps sports fans around the world follow matches, understand performance, and get closer to the sports they care about.
Details
Role: Product Designer
Timeline: 2026 – Present
Skills: Product design, UX design, Visual design, Prototyping, Product thinking, User research
Team: Product, Design, Engineering, Data
Type: Full-time
Goal
At Sofascore, I work across different parts of the product, designing and improving features used by millions of sports fans every day. My work ranges from exploring new concepts and prototyping ideas to refining existing experiences across the app. Working closely with product managers, engineers, and other designers, I focus on turning complex sports data and product requirements into experiences that feel simple, useful, and intuitive, while continuously improving a product already used at a massive scale.
Making everyday office lunch ordering simpler for employees and companies. Dobar Tek is a workplace food-ordering platform that brings employees, companies, and restaurants into one experience. Employees can choose from different restaurants, order individually or as a group, and keep track of their spending, while companies get monthly billing and accounting reports without the usual administrative overhead. Today, the service reaches 20,000+ weekly users across 100+ companies and restaurants.
Details
Role: Product Designer
Role: Product Designer
Timeline: 2 months
Skills: Product design, UX design, Mobile design, Prototyping, User flows & Hallway testing
Team: Engineers, Product Manager
Type: Agency project
Goal
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I worked on redesigning the mobile experience around the way people actually order lunch at work. The challenge was to make daily ordering feel quick and familiar while supporting more complex flows behind it, including company budgets, group orders, colleagues’ orders, spending history, and monthly billing. I focused on simplifying these interactions and creating a clear mobile-first experience that could handle both individual needs and the shared nature of ordering food at the office.
AI-powered platform designed to simplify and accelerate customer support workflows. Totebot AI is an AI-powered customer support platform focused on helping teams automate conversations, reduce response time, and improve customer experience through intelligent workflows and AI assistants. The platform combines a modern interface with powerful automation tools, creating a fast and intuitive experience for both businesses and their support teams.
Details
Role: Product Designer
Timeline: 6+ months
Role: Product Designer
Timeline: 6+ months
Skills: Brand identity, Visual design, Product design, Design system, Art direction, UX thinking
Team: Founder, Engineers
Type: Full-time
Goal
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When I joined the Totebot project, the goal was to create a modern AI brand and product experience from the ground up. Working in a fast-paced environment, I designed the visual identity, logo, art direction, website, marketing visuals, and core product experience. The challenge was to build a brand that feels innovative and approachable while clearly communicating the speed and intelligence behind the platform. Through rapid exploration, consistent design systems, and close collaboration with the team, we created a cohesive digital experience that connects the brand, website, and product into one unified direction.
Redesigning the experience behind one of the fastest WordPress hosting platforms. Rocket.net is a managed WordPress hosting platform built around speed, security, and simplicity. It combines an intuitive control panel with enterprise-level infrastructure, global edge delivery, built-in security, and tools for managing everything from individual WordPress sites to large-scale agency and enterprise setups.
Details
Role: Product Designer
Timeline: 5 months
Skills: Product design, Visual design, Design system, Product thinking, Prototyping & Art direction
Role: Product Designer
Timeline: 5 months
Skills: Product design, Visual design, Design system, Product thinking, Prototyping & Art direction
Team: Engineers, Founder, UI & UX Designer
Type: FreelanceGoal
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I joined Rocket.net to rethink both the product experience and its visual direction. Over time, my work grew into a broader redesign spanning the dashboard, design system, website, feature pages, and visual language across the platform. The challenge was turning a highly technical hosting product into something that feels simple and approachable without losing the power behind it. Working closely with the team, I continuously explore, prototype, and ship new ideas as Rocket evolves, most recently helping shape how AI and agent-driven workflows become part of the product experience.
Making personalized nutrition easier to plan, manage and follow. Nutrivision is a nutrition platform built for both professionals and individuals. It helps nutritionists create flexible, personalized meal plans, manage clients, analyze their needs, and provide ongoing support, while giving clients the freedom to follow their nutrition goals in a way that fits their preferences and lifestyle.
Details
Role: Product Designer
Timeline: 6+ months
Role: Product Designer
Timeline: 6+ months
Skills: Product design, Visual design, Design system, Product thinking & Art direction
Team: Engineers, Nutrition experts, Founders
Type: Agency project
Goal
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The challenge was to turn something as complex as personalized nutrition into an experience that feels simple and manageable. I designed the product around two connected sides, giving nutritionists the tools to manage clients, create flexible meal plans, and track their goals, while making those plans easy for clients to understand and follow. A big part of the work was organizing large amounts of nutritional data without overwhelming the user, creating a clear system that makes everyday planning and progress easier for both sides.
Currently designing at Sofascore, where I work on digital products that make dense sports data feel faster, clearer, and easier to use. Before that, I worked across mobile apps, dashboards, websites, and design systems for teams that needed thoughtful interfaces with a practical point of view. Outside of product work, I like photography, visual experiments, and small coded ideas that help me test how something should feel before it becomes too polished.
About
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Short description 2019
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